Ep 189: “If I Work, I’ll Be Less of a Good Mom”

December 16, 2020

I'm allie

I'm here to shake things up and challenge the status quo of motherhood. Let's throw out the old rulebook and create a new narrative where moms are living their dream lives unapologetically.

hi, friend

Feel like you need a total revamp?


I get it, daily routines can be overwhelming. But you? You're seeking life ownership. Dive into this beloved guide and tap into easy self-reflection, without overtaxing your brain.

Today I’m talking about a limiting belief that I once held very closely and that I hear a lot of women buying into. It is the belief that if you work you are less of a “good” mom. That is absolute bull, and I’m about to empower you to bust through this limiting belief and pursue your calling! Let’s dive in! 



In This Episode Allie Discusses:

  • Different callings in different seasons 

  • Getting clear on your calling

  • The limiting belief that you’re “less of a good mom” 

  • Cultural Conditioning

  • Call out culture

  • The solution to call out culture 

  • How motherhood makes you a better businesswoman

Mentioned in this Episode:


Courses (Use the code PURPOSESHOW for 10% off!)

The Purpose Show Facebook Community

Get Clear on Your Calling

Business With Ease

Startup School

Up & Up Academy



Mom life. We’re surrounded by the message that it’s the tired life. The no-time-for-myself life. The hard life. We’re supposed to get through it. Survive. Cling on by the last little thread. And at the same time, Carpe Diem—enjoy every moment because it’s going to go by so fast. The typical mom culture that sends us all kinds of mixed, typically negative messages. We shouldn’t take care of ourselves; it’s selfish. The more ragged you run yourself, the bigger your badge of honor. But also, ditch your mom bod and work out. Don’t yell. Make more money. Show up. Be better, but not at the expense of time with your kids. I am putting a hard stop to all of this. While being a mom, running a business, and whatever else you might have going on is hard, it is a lot and there’s lots of giving of yourself, the idea that motherhood means living a joyless, nonstop-hustle-with-zero-balance kind of life, where you give and give and give and never take, needs to stop. 

I’m on a mission to help you stop counting down the minutes till bedtime (at least most days). Stop the mom guilt and shame game. Stop cleaning up after your kids’ childhood and start being present for it. I want to help you thrive in work, home and life. I believe in John 10:10 that we are called to living an abundant life and I know moms are not excluded from that promise. Join me in conversations about simplicity, some business and life hacks, spirituality and lots of other good stuff that leads to a life of less for the sake of enjoying more in your motherhood. I’m Allie Casazza and this is The Purpose Show.

Hello, babes! Welcome back to The Purpose Show. 

Today’s episode is fire! It is limiting-belief-busting. We’re going to be talking about the limiting belief that if you work you’ll be less of a good mom because there’s less time being spent focused on your family. This was a limiting belief that was absolutely not serving me and had me very, very stuck near the beginning of my business. 

And I see it in my DM’s all the time. I see it on my live streams. I see it in my comments. I hear it when I’m talking with friends at the park or on the phone. It’s obviously a common belief.

I was on a live stream on Instagram a little while ago and ranted on this, shared my heart, shared what I learned, and did some reframing of this limiting belief that’s just not serving people. So many women were touched. So many women were having massive “A-ha!” moments. When we were done I thought, “I have to share this with the podcast because not everybody got to see this live on instagram.” 

So, please enjoy this. I would love for you to take a screenshot of the episode and tag me. Let me know how it helped you or what your big “A-ha!”moment was. 

Not only do I want to see that, and it just totally makes my day and I love it so much, but also seeing that you’re processing things like that really helps fellow women get permission to process things like this that they’re struggling with. 

You never know when a neighbor, coworker or friend is following you on social media and struggling with the same things that you are. Maybe in a different area of life but the same struggles. 

I also want to let you know that you can go and get this free PDF all about how to get super, super, crystal clear on what your calling is. This is for women who may have business ideas or know that they want to start something or do something else, but they’re unclear on what their calling is. 

What is it that you’re good at? What is it that you’re here to do? What should you start? If you were to start a business of some kind, what would it be? 

I’m really good at this. I’ve never done this for my audience before, but I do this with friends and family all the time. So, to get that free PDF you can go to There’s also a live training that I did on Instagram that you’ll find on that same page. It is going to walk you through like you were live with me.  

It’s not live now, obviously. But it’s a recording that will walk you through using that PDF. People were finding the video going along with the PDF incredibly helpful because I gave some extra tips and showed you how you might do this and gave a bunch of examples. 

This is paid course level stuff, and it’s totally free! I want to help you get clear on your calling. Go to and enjoy listening to this episode. Let’s banish these limiting beliefs!

Hello, babes! I am ready to sit and chat and have another pep talk with you all. I’ve got a great topic for us today! 

We’re going to be talking about work and business a lot over the next week, so if that is not the camp that you are in or that doesn’t relate to you, it’s okay. Every thing is not for every one. And that means that not every single thing will be for you. And it’s okay. 

What I want to talk about today is this limiting belief that I once held very closely and that I hear from other women all the time. And that belief is: “If I work, I won’t be as good of a mom.” I actually notice that some people go so far as to believe, “If I work, I’m a bad mom.” 

But I find that typically the belief is, “If I work I won’t be as good of a mom, because A plus B equals C. If I have something else pulling at my attention, taking away from my kids then that’s less for my kids. 

We’re going to dive into this because it’s complete bull. It’s absolute bull. It’s a belief that is limiting you and holding you back if you desire to do something else. 

Those of you who have been around for awhile know that I was a stay at home mom for about seven years before I started my business. That was my choice. I didn’t have to do that. I wanted to do that. That’s where I felt called.

I think it was Joanna Gaines who said something once like, “When I was a stay at home mom, that was where I wanted to be. That was my calling. That was my call in my life at that time. That was the call on my life and my purpose at that time.” 

I forget how she said it, but it was really beautiful. She was talking about how the call on your life can change in different seasons. It’s not always going to be the same thing. Maybe it will be, but it’s often different season to season. 

When you obsess over a specific call on your life in a specific season then what happens is that, if it shifts or things change later, you have all of these limiting beliefs, all of this guilt, and all of this complicated emotion around this change that happened that you were meant for. 

The call on our lives in different seasons cannot be our full identity, because that’s just not how life works. Things change. People change. Situations change. 

I can’t tell you how many times I’ve gotten messages from women who were smacked in the head by a shocking divorce. Their husband just wanted out. Or a child of theirs passed away. Or they were hit with a disability all of a sudden or an injury. 

Something happened and their life completely changed. They got through it and that launched them into this new purpose of sharing their story. Of getting online and helping people who were in similar situations. 

Before that it wasn’t like they were stay at home moms and they were just miserable, waiting for a calling, and then they got one and were fulfilled. But oftentimes, we are fulfilled in different—or opposite—roles at different points in our lives. That’s my story. 

Yes, I went through a time where I was feeling unfulfilled. I was really struggling. I did have a voice and I felt very silenced by the culture in the religion that I grew up in.

But I was a stay at home mom and I liked it for a while. I was happy there. I was doing well in that. 

It’s never about that. It’s never about the role or the label—”This is more fulfilling than this.” Or, “This is better than this.” Or, “You have a bigger call on your life if you work versus if you’re a stay at home mom.” That’s not ever the truth at all. 

But there is this limiting belief out there that had such a tight grip on me. This belief was so strong in my life and it was so ingrained in my head that I felt like it was around my throat. Like I didn’t have a voice because of this limiting belief that told me, “If you work then you’re less of a good mom.”

I see this in my DM’s all the time. I know it’s not just me. I know it’s some of you too. So, I want to address it because over the next week or so together, you and I—here on Instagram and in my space on the internet—are going to be talking about finding your calling and getting really clear on your calling. And I’m going to help you with that. 

Then, we’re going to turn your calling into a business and we’re going to go through Startup School together. We’re going to launch this and it’s going to be big. Everyone that’s meant to see it is going to see it. 

Before startup school I’m going to help you guys clarify your calling, get really clear on who it is you are, what it is you care about, and all the ideas you have running through your head for businesses. We’re going to get really, really clear on what they are and then find which one would be a great business, which one lights you up. 

This is something I’m really good at that I haven’t done before publicly. I want to do this for you all. For free. 

I’m tired of seeing so many amazing women struggle, really flounder, and feel super lost, like they can’t do what they want to do because it would take away from their kids. Anything can take away from your kids if you let it. Anything can take away from your parenting. 

Anything can take away from your marriage. You can decide to let something pull away from the relationships in your life. Other relationships can pull away from other relationships in your life. Anything can do this.

I’ve seen people let health and wellness pull from their family because they’re so obsessed about working out or keeping trim. Anything can become an idol or an obsession and pull away from your family. 

But the fact that there are so many women who hold onto this limiting belief that if they work they will be less of a good mom is honestly keeping people who need to be writing books from writing those books. It’s keeping women who have a voice from speaking out. It’s keeping women who are raising kids from showing their kids that they are not just a mom. They’re also a person and they have a calling on their life that includes being a mother, but it’s not exclusive to it. 

The belief that if you work you’ll be less of a good mom is complete bull. It is absolute bull. It comes from such a long history of this message to women. 

Brian is the hardest worker I know. He was literally gone all the time. He had to be. 

We made a choice together. We’re going to do this. You’re going to work this overtime. We’re going to try to make ends meet. 

But he was gone six days a week, 12 to 14 hours each day. And then sometimes he would pick up a seventh day shift just to make an extra buck and no one ever once said, “What about your kids?” Or “What about your fatherhood? How are you raising your kids?” 

We were really struggling. It was really hard. I was in a really bad place and I was struggling with carrying all this by myself. 

I have the best husband in the world. He’s the most supportive, most loving, and will literally lift me up out of anything. He has a heart of gold. He’s just nearly perfect. 

I wanted him here with me. I wanted him to be doing life with me and we couldn’t. He was gone and it was so hard. Everyone was judging me for the shit show that was our life because it was so crazy, especially back before minimalism. Before all of this, it was so hard.

No one was looking to really lift me up. They were looking to judge and condemn. Brian said, “I don’t understand this. Nobody ever asks me about the kids. Why are you worried about this?” He literally couldn’t compute it. 

When I started the business and I started working, I was freaking out. I thought, “This goes against everything that I was taught at school. I’m so scared. I’m worried that I’m doing something wrong. People are going to judge me.”  

I was not like I am today. I was a very different person then. I was very fear-based and I was really worried. 

Brian literally could not compute what I was saying because it had never crossed his mind because he’s a guy. And that’s fine, I don’t want him to ever have to carry that. 

It’s the cultural conditioning. It’s real. I don’t want to beat on it. Everyone talks about this enough, but it’s very real and it is at the root of this limiting belief that if you work you’ll be less of a good mom. 

And let me just tell you this—it takes some figuring out. Going from being a stay at home mom to a working mom is a big shift. Going from being a stay at home mom to a business owner is a really big shift. Going from being a stay at home mom to being a business owner who has visibility, notoriety, and is creating jobs is a really big deal. 

You go up and up slowly but surely, and you figure it out every step of the way. 

Here’s the thing I want you guys to understand—we are in a culture of calling out. Call out culture is really huge right now. It’s really freaking annoying because it’s basically people who are sitting behind the safety of their screens, who are not brave enough to do what I’m doing right now and get on a livestream, speak from the heart, share their stories, be vulnerable, and come into the ring in the middle of the Coliseum with their arms spread and no weapons and just be speaking truth. 

These are people who will not do that because they’re cowards. They’re behind their screens leering at those of us who are brave. They’re just waiting for you to say the wrong thing, not have enough friends that look the way your friends should look racially, or say something that’s a tiny little bit wrong.

Then they attack, shame, belittle, and bully you into agreeing with what their beliefs are and what they think you should do with your platform. The platform they didn’t have the balls to build. This is Callout culture. And it’s ugly. 

Part of Callout culture is fear. Women are not wanting to get up here and do their calling because they’re scared of judgment. And the cultural conditioning is, if you are a mom and you also work, especially if it’s a passion led work, a passion led business, or if you don’t have to be bringing in money because your husband makes enough money, then you are literally just doing “extra.” And that will pull from your kids plain and simple. 

This is Callout culture. These people have these beliefs about women and moms and they’re shouting it from the rooftops because they’re insecure about their own choices. But then it makes everyone else scared to do what they feel called to do. It’s a mess.

So, what is the solution then? In my opinion, in my experience all there is left to do is to know that the cowards behind the screens will always be throwing bricks at you no matter what you do. All you can do is show up authentically as yourself and gently remind people now and again that you’re human. 

I am not at the end of my journey in any way, not even in minimalism. That’s what I teach. That’s what I’m the expert in. And I’m still evolving, learning, growing, and figuring out what works and what doesn’t work, and updating my courses and sharing it with you guys. 

In terms of being a mom, running a business, working, balancing all these different things, even in the conversations about diversity and race, we’re all working on it. We’re not finished. We’re not perfect. 

Callout culture expects everyone to be perfect and to be at the end of the journey in every way. It’s ridiculous because we’re humans and we’re allowed to be in the process. You’re allowed to go from stay at home motherhood to running a business if you want to. If that’s authentically you, you’re allowed to do that. 

You’re allowed to change your mind, back out of it, hate it, drop the business and then go do something else. You’re allowed to get a job at Target. You’re allowed to not work at all and stay home with your kids because that’s what lights you up and you feel called to do. 

You’re allowed to be yourself. You’re allowed to do what you feel is right for you. But none of us should be allowed to take those beliefs and hurl them at other people, shove it down their throats while we grasp it with the other hand, and force them to agree with us. 

That’s what callout culture is. It’s forcing other people to agree with you.

Your beliefs are your beliefs for a reason. You’re the one raising your kids and you need to have those beliefs. They were given to you because your kids need you to believe that. You’re the one who chose this religion, or chose this political party to vote for, or chose this lifestyle for your family because you feel like that’s the best. 

That doesn’t mean that I feel like that. I’m not supposed to because we’re all different. We’re supposed to have different opinions. 

Callout culture is creating this fear that burns in everyone’s veins. Everyone is so scared to do anything, share any opinion, or step into their calling because of this callout thing. It’s just ridiculous. 

The only thing to do is be bigger than callout culture. Know that it’s going to happen. Know that people are going to do this, and just be authentically yourself. Remember that you are allowed to be a person. 

You’re allowed to change your mind. You’re allowed to move. You’re allowed to homeschool. 

You’re allowed to send your kids to school. You’re allowed to have another baby. You’re allowed to have no babies. 

You’re allowed to start a business. You’re allowed to do what you feel is right for you in this season. Every decision you make does not have to be permanent, so stop freaking out. 

What makes you expand, open up, and feel like, “This is God’s calling on my life. This is what I need to do. This is what I feel internally pulled to do and I can’t shake it. I don’t know how I’m gonna work it out with my schedule and the kids and all this, but I just can’t sleep unless I do this.” Then you have to authentically show up and do that thing, because you’ll be held responsible for what you did with that pull. 

There are certain things that not a lot of people talk about that are totally clogging your creative flow and making things more complicated than they need to be in your business. 

Just like I love to help you guys simplify your home and your lives, I love helping you make business easy. 

That word is hard for some to be able to process, but it really can be easy. It can flow. It can be simpler, and good, and work around your life because your life shouldn’t be working around your business. Your business needs to be fitting in around your life.

We started businesses to have more freedom and to focus more on what matters. And if we’re not careful, then it can flip the other way around where we don’t want. 

What I’ve got for you guys is a special price on my bundle called Business With Ease.

This bundle includes my most requested business trainings, videos, workbook, and all kinds of good stuff to help you do the inner work along the way in your business to really unblock yourself. 

We’re going to uncover and overcome all the different ways that self-sabotage can come in. 

Self-sabotage looks like you have a goal in your business and you want to get there, but it just seems like you keep not doing it. Or you make things harder for yourself by procrastinating or being perfectionistic. 

Self-sabotage has all kinds of different masks that it wears. 

We’re going to get to the bottom of it for you specifically in your life and business. We’re going to get over it so you can be overcoming that self-sabotage and not letting it creep back in and you’ll be able to recognize it in the future so it will never have that power over you. 

We’re also going to identify and flip any limiting beliefs that are holding you back because your beliefs form your thoughts which form your actions. 

Getting to the root of those beliefs is everything in business. 

We’re also going to say goodbye to the feast and famine cycle in your business, where you go from feast-to-famine, month-to-month. You have a really, really big month in your business and then you’ll have a really, really low or nothing month in your business. I’m going to show you how to get that revenue consistent all the time without working more. 

I’m super good at this. This is how I run my business. I’m really excited about that part. 

I’m going to help you make more money by working even less. 

I’m going to help you become a content creating machine so you’re never having to sit down at your desk and think, “What should I post today?” And just to back you up and kind of get in between all this good stuff and support you, I’m going to give you my affirmations for business and success. 

These are the affirmations I say just about every single morning, sometimes more than once a day if I’m having a rough day. These are the affirmations that I spoke out loud, over myself, over my business, over my life when I was building my company and we were super, super broke and things were really hard. 

These are the words and the statements I spoke out that formed new beliefs instead of limiting beliefs and carried me through to where I am today in my business.

Guys, this bundle is literally loaded! It’s amazing! It’s valued at over $600. It’s $99 for you right now, but you’ve got to go to to snag it. 

I can’t wait to see you in there! This is a really, really good one.

*Note: The special offer on Business With Ease has ended. The regular price for this product is $197.

The second thing that I wanted to say is that the fact that I’m a mother has made me so much better at everything. My kids are my drive for working. They’re my reason for my business. I want to change the way that motherhood is being done, thought about, talked about, and lived out, and my kids are a big reason for that. 

Whether or not my daughter chooses to be a mother, I’m changing the world for her. No matter who my sons marry or what their paths are, if they never get married or if they’re gay, I don’t really care, but the world will be different for them. The world will be different for the next generation because I exist. And I know that. 

There’s no thought of, “But I don’t cook dinner and my kids are gonna grow up and they’re never going to remember me cooking dinner.” I don’t cook dinner and I don’t care. 

I am an empress. I’m building an empire. I’m changing things. I’m a tide-turner. I would rather them remember me for that than flipping pancakes. 

Every Sunday we do cinnamon roll Sunday. It used to be Saturday; now it’s Sunday. I pop those cinnamon rolls out of that can from Costco like they’re hot. I make them and they’re great. And they’ll remember that. And they’ll remember that their dad cooked dinner for them every night. 

I gave up cooking because I freaking hate it. I’d rather be coding, marketing, writing, recording a podcast, or literally cleaning up poop on the floor. Anything but cooking.

So why would I do that? Because of the cultural conditioning, “Oh, you’re supposed to do that. You’re the mom.”? We’ve got to get these conditionings out of our heads and step into our purposes. Step into what we are good at. 

What’s your thing with your kids? Forget what is stereotypical. Forget what everyone else thinks you’re supposed to be doing.

My kids are probably never going to remember me cooking unless I get some wild frenzy and I decide that I want to cook and I start to enjoy it in the future. I just don’t like it. They probably have zero memories of me cooking, except the one time that I cooked and I caught the kitchen on fire in the old house. That was fun.

I just hate it. I’m good at cooking, aside from setting things ablaze. But I don’t like it. Same with cleaning. I am not the maid. No. You clean it up. It’s your freaking backpack. You do it. 

I’m not here to be mom-ish. I am their mother. I am here to show them, “Oh my gosh, look at how good you are at this. I think this is something you could do with your life. Oh my gosh, you could be a firefighter. You could go and start a business. You have a builder’s mind. You know what architects do? You are kind. Do you know how important being an empath is in this world? That’s what you are!”

I’m here to draw it out of them, not perform mom-ish things and play small when that’s playing small for me. For me, that’s playing small because I have other things on my life. 

It’s not that those things are small. It’s that, for me, that would not be my fullest authentic self. I would be playing small. Does that make sense? 

Being a mother is such a powerful thing for business. It makes me brilliant at business. 

I remember when I was buying our car. We have a black Yukon and that was the first big purchase that I ever did for my family when I started the business. 

When we started the business, it was so bad. I had no credit. I had never built credit because we were so poor. We didn’t even have a bank account. It was crazy. 

I had started the business a year or two before that and had been trying to build up some credit. I had money. I had money in savings. I wanted to buy this car, but I didn’t want to buy it with cash because I wanted to build my credit. 

I sat in that dealership the entire day with a guy helping me work out how to do this, how to get the car, and I wasn’t backing down. I want this one. I want the Yukon Denali. I want that car. That’s my car. 

And he’s like, “Well, it’s a lot. It’s your first time. You don’t really have credit.” 

I said, “I want that car. Tell me what I need to do. I’m not giving you my savings account so we need to figure this out.” 

I sat there all day and then had to come back the next day to still figure it out and get a loan that would work for me. It was so crazy and so draining. 

We were in Florida on a road trip and our Suburban had broken basically. I wanted to get it fixed and give it to my friend out there and I needed to get a car so we could go home. While I was there, I got to know all the salesmen who worked there. 

At one point I ordered lunch for everybody. I ordered lunch for my salesman and I ordered lunch for everyone on the floor who worked there. We all got Chick-fil-A and we sat together in his office. 

These men, these 40, 50, 60 plus year old men were sitting on the floor in their suits and their shoes, eating Chick-Fil-A with me and asking me about business. Asking me how I did what I did. Asking me how I was doing this as a mom. They were so shocked and so respectful. I always think about that because that was the day I realized that being a mother makes me stronger.

I was sitting in a room with men who had started businesses that had just failed. They were so broken and they were car salesmen now because they just lost their businesses. They were asking me advice and I realized what made me strong, what made me “make it” wasn’t luck. 

It wasn’t the viral post. It wasn’t going live every day. I always say that I went live every day and built an audience. And I did and that’s true. And you can do that. 

But it wasn’t any of those things that made me make it. It was my motherness. It was the fact that I had a baby, like 1 billion times. 

You are strong. You’re so strong. You show up. Mothers are problem solvers. That’s what we do. An entrepreneur is also a problem solver. 

The  fact that I’m a mother makes me way better at business than these 50 year old men who had gone to four years of business school and had three different companies and were asking my advice. 

You need to realize that your being a mother is an advantage. Your kids are an advantage. They’re not a distraction. 

They’re not the reason that you shouldn’t start the business. They’re the reason you should. But only if it’s a call on your life and you feel it. 

I talk to so many women in my DM’s every week who say, “I have so many business ideas and I don’t know which one is good. I just need to know which one so I can start.”

And I say, “No, that’s not what the fact is. The fact is you have a limiting belief that’s keeping you from starting any business. Your perfectionism about the idea is really your version of procrastination to start a business because you have some limiting belief about being a mother and working.”

And I’m always right. It’s always that. 

I have created this free PDF for you guys that’s going to help you clarify what your calling is so you can start the business based on that. 

But before we even do that, before I even hand that out to the world, I need you to know that this limiting belief is not serving you. It’s not serving your family and it’s not serving the world. 

The very thing you’re trying to protect—that you’re a good mom, that you protect your family, that everyone knows that you’re good. “Look at me. I’m a good mom. I cook and I clean and I’m putting my own needs aside. Look how much I love my family.”  

The very reason you’re trying to do all of that is actually killing the very thing that you’re trying to protect because your kids need to see that they are not your entire world. 

I know people in my real life where their mom made them feel like they were their everything. The pressure that puts on kids is not healthy. The pressure that puts on a family dynamic is not healthy. 

Even if you’re a stay at home mom for life, you can practice these things. I think it’s really good for kids to see that they’re not a 100% every single breath you take.

That’s not how it is for my kids. When they grow up, I will be sad and it will be weird. It will be so hard and so weird, but I will be fine because I have a life. 

I have other things. I have things I like to do, places I want to go, and work to do. I don’t plan on retiring. 

I want to keep going. I have a mission outside of them and they’re coming along for the ride. So it’s that perspective shift. 

I want to encourage you all. I’m going to walk through this with those of you who want it. We’re going to clarify your calling. We’re going to walk through it together. I’m going to do a really, really solid live training on Instagram. 

We’re going to walk through clarifying your calling. We’re going to get super clear on your calling because I know how to do this. I’ve done this for friends. I’ve done this for family. 

I’ve never done this publicly. We’re going to do this together. I’m going to help you get super clear. 

It’s going to walk you through the questions you need to ask and everything you need to do to figure it out if you feel like you’re supposed to have a business but you don’t know what. I’m going to help you get there.

I’m going to give you the PDF, which on its own will get the job done, but I’m also gonna read through it with you live. We’re going to work through it live sometime early next week. It’s going to be amazing.

We’re opening Startup School next week, so those of you who are ready to start the dang thing, we’re doing it. 

But before all of that you have to get rid of the limiting beliefs. You have to get rid of the lie, “If I work, my kids have less of me.” 

No they don’t. Instead of having less of you, they actually have the most authentic, most in-flow version of their mother. And isn’t that what we really want them to have? Your kids don’t have less of you. 

Let’s change it right now officially. It’s not, “If I work then my kids will have less of me.” It’s, “If I follow the call I feel in myself, then my kids are going to have the most authentic version of their mother. And that is a gift that I want to give them, that I choose to give to them and to the world.”

Even if you have a business that makes coffee, or we have a woman in Up and Up that does handbags, this is changing the world. It’s making people’s lives better. It doesn’t have to just be a world-changing-message business. 

It’s any business. You’re creating jobs. You’re stimulating the economy. You’re creating so much good. When you make impact, you make money. That’s huge. 

We have to get rid of these limiting beliefs. We have to. They are the death of purpose. 

And then what happens? You get to the end, your kids are grown and you feel like you poured everything into them and gave everything up with yourself. Do you know how much resentment that will build? It’s not going to be good. 

The PDF is ready, so I will share it here on Instagram later today. I’m going to pick a day and time to do a live training based on the PDF. I’ll literally print it out and I’ll have it with me. 

I’ll walk you guys through the steps. We’ll ask the questions. It will almost be like a guided meditation of finding your calling. We’re gonna really get deep and really do this together. 

I will announce the day and time for this one. I know you guys know that I don’t want to do that because I like to be spur of the moment, but I will announce it. I’ll put it in my calendar and we’ll make it happen. 

It will be here on Instagram. Then I will put that replay everywhere. Facebook page, Facebook group, YouTube. I’ll send it in an email. I’ll make sure that you have it. We’ll put it on IGTV so it will be available always. 

You will leave either knowing what your calling is and you’re clear on it or you will be in a place to receive clarity on that. At the end of the PDF, I say, “If you’re still feeling blocked, there’s something in you that’s not allowing this to flow.” 

But you’ll at least be in a place where you could walk away from the situation. Take a walk, get some space, and you’ll be able to channel that answer that you need because you’ll have worked through a bunch of stuff. A bunch of crap will be out of your way.

This is all for free. Obviously Startup School is not, but this Calling stuff is all for free. It’s something that I have had in me for so long and haven’t done anything with it. 

I’m all about babes supporting babes and I’m not fully supporting you the way that I can. We’re not just talking about decluttering anymore. We’re talking about business. We’re going to talk about marriage, relationships, abundance. 

We’re going to the next level. If anyone here wants to come with me, you are welcome. I really want to see you in everything that I do. 

I want to see you guys grabbing this PDF. And please, because this is free, I’m going to ask you for a favor. I’m really trusting that my community is going to do this for me. I really want you to take it, but in return would you please share it or tag someone in this video? Tag someone who needs this and spread this to your fellow women. 

We need to lift each other up in this and give other women permission to follow their calling and not put themselves down. Then take the free stuff and run with it. Let’s do this together. Hopefully a bunch of you will also be in Startup School with me and we can start your business together now that you’re clear in your calling. 

We’re going to the next level together, guys. I love you all so much!

Thanks so much for hanging out with me! In case you didn’t know, there’s actually an exclusive community that’s been created solely for the purpose of continuing discussions around The Purpose Show episodes. It’s designed to get you to actually take action and make the positive changes that we talk about here. I want you to go and be a part of it. To do that, go to

Thank you so much for tuning in! If you’d like to learn more about me, how I can help you, how you can implement all these things and more into your life to make it simpler, better, and more abundant, head to There are free downloads, online courses, programs, and other resources to help you create the life you really want. 

I am always rooting for you, friend! See you next time! I’m Allie Casazza and this is The Purpose Show.

Hey mama! Just a quick note, this post may contain affiliate links.

+ show Comments

- Hide Comments

add a comment


Browse By Category







so hot right now

It's time to stop prioritizing everyone else over yourself.

I'm here for the ones who refuse to procrastinate their best lives. I'm here to not just inspire, but to walk with you to your next level.

Have we met?


Not sure on where to start? I got you.

Say goodbye to overwhelm and hello to a clutter-free home! Join over 300,000 moms who have already transformed their living spaces with my free workbook.


Free guide

Clear the Clutter Workbook

I'm here to help women transform their lives into their desired reality through psycho-cybernetics and EFT.

Allie Casazza

© Allie casazza 2023  |  Design by Tonic 



@allie_thatsme >

follow along 
on Instagram: