Startup Camp Blog

July 11, 2019

I'm allie

I'm here to shake things up and challenge the status quo of motherhood. Let's throw out the old rulebook and create a new narrative where moms are living their dream lives unapologetically.

hi, friend

Feel like you need a total revamp?

gimme

I get it, daily routines can be overwhelming. But you? You're seeking life ownership. Dive into this beloved guide and tap into easy self-reflection, without overtaxing your brain.


A little over two years ago, I was living 1,500 miles away from my friends and family, trying to come up with a way to serve beans and rice for dinner again, and dreaming of a day when my tiny blog would become a thriving online business. My husband and I had been in the dry season of our lives for so long, but I had a vision and was going to make something big happen.

At night, I stayed up late nursing my baby and feverishly writing down business ideas. In the mornings, I woke up early to work on my book before my husband left for his six-days-a-week job that we both hated. Days were spent homeschooling our four kids, cramming in more writing, editing, and laundry-folding at naptime.

I finished my book in less than thirty days and shot my own cover photo. It looked terrible, but it was done. I was proud, finished, and ready to self-publish. This was going to be my big break.


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I'm here to shake things up and challenge the status quo of motherhood. Let's throw out the rulebook and create a new narrative where moms are living their dream lives. Unapologetically.

Allie Casazza

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