I’m Allie Casazza, and I grew up in an evangelical Christian home and attended a private school that taught me some deeply damaging things: that trusting myself wasn’t safe, that everything was my fault as a girl, and that my purpose was to be a wife and mother. The teachings instilled the belief that all needs and desires had to be sought from a power outside of myself. Even the idea of connecting with my own body was forbidden, creating a deep sense of disconnection.

Marriage came at 20, and motherhood followed at 21. Four kids arrived within five years, leaving little room to explore or understand my true identity. Severe postpartum depression took hold, erasing nearly all memory of my firstborn’s first year. We were broke, on food stamps, and living below the U.S. poverty line, but we continued to be taught that children are “arrows in the hands of a warrior” and that we did the right thing, no matter how overwhelmed we were.

The biggest turning point came when I finally had enough. I found the courage to start my online business, and within 19 months, I made my first million dollars. It was then that I realized life could be different—it could be good. I began working with clients who struggled with clutter, but I quickly saw a deeper issue. There was something in the subconscious mind that kept them stuck in patterns they desperately wanted to change. This sparked my love for studying the subconscious and human psychology.

When I was starting my business, I realized I had resistance to the very things I was trying to create—money, success, abundance. This awareness led me to understand the importance of reprogramming my subconscious mind. Working toward a goal wasn’t enough; internal beliefs kept blocking progress and creating resistance that needed clearing. The same limiting beliefs and fears became recurring walls that stood in the way time and time again.

It felt like every time I took two steps forward, I took a giant step back. I was battling religious oppression, deep-rooted fears, and old patterns. 

When my then-husband and I finally walked away from religion, it was freeing, but I felt lost. We lost our circle of people– our friends who had been around since I was a little girl. That deeply deeply hurt me. 

Who was I without these beliefs? I feared being “seen”—like if I stepped into my truth, someone would come after me for being “bad.” On top of that, I was running a successful business with hundreds of thousands of eyes on me– many of them belonging to religious women. I feared them. I didn’t want to lose more people, and I didn’t want this to negatively impact my business or family. This fear kept me playing small in life and in business.

Unlearning was necessary to step into my power as a leader—one who could show up authentically. Beliefs like never being able to achieve wealth without a college degree, not earning more than a husband as a woman, or facing punishment for straying from a religious upbringing weighed heavily. Deconstructing those limiting beliefs created space for abundance, self-worth, and success to take root.

But I overcame this by diving deep into healing, reprogramming my beliefs, and stepping into my power. After years of anxiety, panic and struggling with my true self, I stopped being vanilla and started owning my story and my truth. It was terrifying, but necessary.

I continued to study the human mind and behaviors and eventually became a life and mindset coach because I wanted to be the mentor I needed when I was going through my struggles. I have a deep passion for helping women feel lighter, empowered, and truly transformed.

My journey into business coaching began when people started asking how I achieved what I had. At first, I resisted, but I soon fell in love with helping other women build businesses that feel good to them. I found my place as the “Anti-Bro-Marketer” coach, setting women free from the rigid structures they think they need to follow in order to succeed. I balance energetics with strategy, and I love guiding fempreneurs to do the same.

My core values are safety, abundance, and authenticity. These guide everything I do as a coach. In my practice, I use modalities like EFT, NLP, psycho-cybernetics, and neural energetic wiring to help clients uproot the beliefs and behaviors that no longer serve them. Together, we get clear on what they want in a measurable way, and we reprogram unsupportive beliefs, replacing them with ones that align with their desired outcomes.

My ultimate goal is to help my clients become the version of themselves they truly desire to be. I want them to break free from limiting beliefs and patterns that have held them back and to finally see real progress in their lives.

I’m passionate about helping women find their voices and break free from the programming that tells us to play small and prioritize others’ comfort over our own. But every woman has a birthright to abundance in wealth, health, love, and joy.

My interest in quantum physics grew after I walked away from religion. I found so much freedom in the science of it! Learning about the subconscious mind through psycho-cybernetics was a game-changer. Realizing that our subconscious is a computer that operates based on programming made everything click for me. I became obsessed with understanding and teaching this to others.

My personal transformation deepened after the hardest year of my life. I had gone through a secret divorce (I was still afraid to let the world, and even family, know who I really was), a massive business pivot, and a public spiritual awakening, all of which led to heavy criticism from those around me. To top it off, I had experienced a violent sexual assault that left me broken and isolated. I was numbing myself with food, alcohol, and staying hidden at home.

But one day, I’d had enough. I wrote down everything I wanted to change in my life—how I wanted to feel and live. But the process of achieving all of that felt so heavy. That’s when I had a breakthrough: instead of setting traditional goals, I decided to embody the version of myself who had already achieved everything on that list. I called this my Becoming Her journey, and I decided to share it online as I went through the process.

I showed up as ‘her’ every day—how she would eat, dress, run her business. That’s when I jumped timelines and experienced a quantum leap. My entire reality shifted because I embodied the future version of myself in the present moment.

Now, I help other women do the same. I live what I teach. Every day, I practice my “Daily Reprograming Ritual”. I created and tested this 25-minute daily practice over 18 months to reprogram the subconscious with ease.

I began to approach life with an abundance mindset. Viewing challenges as opportunities to heal, learn, and share with others.

In the next few years, I see my business growing to impact millions of women worldwide. I want to grow my two memberships (The Collective and CEO Club). That continue to deliver high quality, no matter how big they get. I also want to write more books, continue podcasting. To show up online fully embodying my power–  as a voice for women’s empowerment.

My mission is to make mindset work simple and accessible for all women; breaking it down so everyone feels empowered to create their dream life. I want to demystify concepts like manifestation and reprogramming. So women feel truly capable of shifting their patterns and behaviors to align with their highest selves.

I am so glad you’re here, my friend. Welcome to the shift.