FROM ALLIE CASAZZA™
the roadmap that'll walk you through exactly what to do with the little time you have
I see you girl.
You have ideas.
You want to reach people.
You want the freedom that being a business owner brings.
You're excited, but overwhelmed.
You don't know what to spend your limited time on.
You are hustling but not seeing the growth you want.
Or you don't even know where to start.
You want financial freedom. You want more time with your family.
But how do you actually do this, all while managing home and family and life??
I'll walk you through exactly what to do to get your business set up with a solid foundation and then grow it so that you can create the impact and revenue you dream of.
Starting and running a business can be overwhelming. I've been there, and I got to the other side.
I took a $50 Craigslist laptop and turned it into a multimillion dollar business.
I learned the mistakes and tricks. I've walked the road.
I'm going to tell you what you need to know, what you need to do, and walk you through the simplest, easiest way to start and grow your business.
And that's really great news for you!
I teach business with a mix of strategy + spirit, so you can create impact and revenue in ways that feel aligned.
This program is designed to carry you for years, not just start.
It's about being a human, being a business leader in all stages of your business.
This is for women growing their families and their businesses at the same time. I've been there and done it, and I'll help you do it too.
BEING A BUSINESS OWNER DOESN'T HAVE TO FEEL OVERWHELMING
This program is PACKED with everything you need to know.
The first few sections of the curriculum are full of masterclass-style video trainings and additional helpful resources and tutorials that will help you get super clear on your business idea, customer, and content, all while setting up the things you need to have in place to start creating impact and revenue.
- Get clear on your "why", your key motivation for starting a business
- Niche down to exactly what you'll do and how you'll help your customers
- Identify your "avatar" so you can connect with what your customers want
- Establish your visual brand so you can have a consistent presence online
- Create a home page and about page on your website that will draw your audience in
- Create free content that'll provide value and lead people to wanting your paid content
- Choose a type of queen content and create consistently
- Become a content creating machine with the Repurposing Mastery Plan
- Create landing pages and lead magnets that will grow your email list
- Develop a nurture sequence that helps you connect with new members of your community
- Grow your social media accounts through providing consistent value in a way that feels easy
- Ways to batch and streamline your content creation
- Grow an active, connected community online in just 10 minutes a day.
- Pre-sell a course or service so you can bring in revenue while you're creating
- Outline and host a webinar that will convert without complicated formulas or rules
- Learn when it's time to hire an assistant and what to delegate
- Use Instagram successfully without worrying about the algorithm
- Get my platform recommendations
- Watch tutorials created by my COO for Leadpages and ConvertKit
- Get my proven-to-convert email sequences to use as templates
- Overcome mindset blocks about selling and money
From there, I'll help you GROW your business while also being able to sit on the floor and play with your kids if you want to.
There are sections full of in-depth trainings, divided topically, so you can hop around to whatever area you want to focus on. I've also brought in some experts to give you loads of insight, perspective shifts, and strategy.
- Money Mindset
- Social Media
- Press and Visibility
- Setting goals and planning in your business
I want to work with women who are done waiting and are ready to take their income and their dream into their own hands.
There's a private students-only community where you can connect with other women who are building their businesses. It's a great place to get feedback on things when you're feeling stuck, or just to celebrate your wins with other women who get it.
PLUS I'll be showing up monthly for LIVE coaching calls where I'll share any new strategies or perspective shifts I've been learning and then help answer any questions you have.
I'm literally going to be your business coach.
WHAT SOME OF MY STUDENTS ARE SAYING:
Startup School was the birth of a dream passion- it was worth every penny. Allie literally showed me every step I needed to launch my business and all of it felt SO GOOD and ALIGNED. As always, Allie overdelivers and I felt completely supported technically and energetically. Taking this course brought so much focus, creativity, and spirit into my life. Today, I'm making HUGE adjustments to my life to go ALL IN on my dreams. Allie shows up fully and her energy is infectious. Because of her, I'll be pivoting my whole life to a more aligned, meaningful, purpose-driven journey. I'm so grateful. - Toby Pollack
I enrolled in Startup School with an idea for an online business and a desire to help people and have another source of income for my family. A month later, I had a published website, social media presence, and weekly content.
Allie gives a combination of teachings from the head and from the heart, and I haven't come across any other training that strikes this balance. She covers the mindset piece beautifully, but also covers the technical side of things.
Allieteaches you to find your inner grit and grace so you can share your message with those who need to hear it. - Jessica Robertson
Startup School was life changing for me. Not only did it help me get really clear on the calling on my heart, but it helped me really step into the business owner and the brand that I knew that I could be.
Allie lays out exactly what to do. There was no guesswork for me at all. It was so incredibly detailed. It is so full. It is so good. I cannot recommend it enough.
If you have a business idea on your heart, Startup School is exactly where you need to be to get it out of your head and into the world.
GIRL- IT'S YOUR TURN! THIS IS YOUR SIGN!
FREQUENTLY ASKED QUESTIONS
Q: Is there a timeline I have to stick to or any live trainings I have to attend?
A: The course is packed with pre-recorded video trainings, and you'll have lifetime access so you can go through them at your own pace.
Q: Is there a student community?
A: Yes! There's a private students-only Facebook Group where you can connect with other women who are growing their businesses. Ask questions, find support and encouragement, celebrate your wins with people who get it, and find others to collaborate with.
Q: Is there a payment plan?
A: Yep! There's an option to pay 12 monthly payments.
Q: Is there a refund policy?
A: Startup School is literally the behind-the-scenes of my brain, my expertise, and my company. My intellectual property is inside the program, including my email templates, a 56-page google doc outline of my signature course, screenshare tutorials of how I do what I do, and trainings and tutorials from my team members who I've spent years and tens of thousands of dollars training. I don't hold back at all, and it would be so easy for someone to get into the program, screen record and download everything, then request a refund. For this reason, there are no refunds.
Q: Will this help me with registering my business, licensing, or taxes?
A: Every state and country has different laws and processes, most of which are google-able. That information is not included in Startup School.
Q: I sell physical products. Will Startup School help me?
A: If your business has an online presence - yes! If you have a message to share or something to teach and want to reach people online, Startup School can help you. If you have a brick and mortar store that sells products with no online presence or underlying message, most of the course would not apply.
Q: I've had my business for years and would like to grow it. Is this program for me?
A: Yes! Startup School is designed to carry you through multiple six-figures. There are some sections called The Basics at the beginning of the course that teach how to set up a business on a solid foundation, and you may want to listen to those to help identify any cracks you may have. Then you can jump around to the different sections based on what topics you want to focus on next. There are plenty of trainings on mindset, finding clarity, and planning in your business too if you're not sure of your next step. The curriculum has 12 sections currently. 1 is foundational information and helping you find clarity, 2-5 are The Basics, and 6-12 are all about growing and scaling your existing business.
Q: I have a few ideas of what I'd like my business to be, but I haven't decided or started anything. Am I ready for Startup School?
A: Yes, girl! The first sections of the program, called The Basics, were created to help you go from idea to a fully set up business. There are trainings to help you narrow down to exactly who your ideal customer is, how you'll help them, and how to build from there.
Q: I heard you mention Startup School in the past, but I thought it was a one-month program for people with a business idea?
A: Startup School has evolved SO MUCH since it began in early 2020. It started as a 4-week crash course designed to take you from idea to a growing business ready to make money. The original version of Startup School has become the sections labeled "The Basics". I also had a monthly membership called Up & Up Academy where I taught women how to grow their businesses. As of summer 2021, I've ended that membership and combined the trainings into Startup School to create one MEGA course that will take you from idea through years of growth.
Q: How long does it take to go through?
A: Most students don't sit and binge the whole course because it's full of step by step guidance for you to implement. There are more than 35 hours of video trainings plus a lot of other resources. You can go at your own pace, pausing to process and implement along the way, and you'll have lifetime access.
Q: What makes this course different from all of the other ones out there?
A: I've spent a lot of time and money on business courses, masterminds, and coaching. Most of them are a) taught from a very masculine-energy place of data, logistics, and strategy. And b) focused on one business model or one aspect of your business.
Strategy is great, but as women it's so important that we also give equal weight to the internal side of things. How your business feels is important. Having your mind in the right place, with clarity about what comes next, and being open to try strategy that feels aligned is what makes the difference in creating massive impact and money. Startup School is packed with strategy, but every section includes the spiritual side too.
Startup School isn't just a course about the foundation of your business, or about webinars, or growing your email list, or creating digital courses, or social media, or anything else. It's about you, as a person and as a CEO, and the simple steps you can take to solidify and grow all of the areas of your business.