Ep 170: Start That Podcast, Girl! with Michelle Glogovac

In today’s episode I’m sitting down again with my friend, Michelle Glogovac and we are talking all about podcasting—why you should start one, how to start one, and what to do with it once you start one. We’re also dropping the details for our new course, Podcasting Confidence! If you’ve ever had the desire to get your message out in the world, we really want to empower you to just start the dang podcast, girl! Let’s jump in! 

 

 

 

 

In This Episode Allie and Michelle Discuss:

  • Their new podcasting course, Podcasting Confidence

  • The importance of podcasting for your business 

  • Starting a podcast

  • Sharing your message

  • Repurposing your podcast

  • Limiting beliefs

  • Building a community around your podcast

Mentioned in this Episode:

Instagram

Courses (Use the code PURPOSESHOW for 10% off!)

The Purpose Show Facebook Community

The MSL Collective

My Simplified Life Podcast

Podcasting Confidence 

 
 

Everything that you need to have a wildly successful podcast with a raving, loyal fan base. This course is going to give you such a head start to the success you deserve.

Instead of figuring out everything yourself the hard, expensive, time-consuming, discouraging way, you get all of the step-by-step guidance and secrets from two experts in the field.

We did not hold back on anything! You’re getting everything there is to know.

 

who doesn’t love a GIVEAWAY?

Reviews are everything on iTunes! Would you take a minute and click here to leave a review? Email hello@alliecasazza.com with a screenshot of your review on iTunes. You’ll be entered to win one of Allie’s amazing courses for FREE!  

If you have a question, comment or a suggestion about today’s episode, or the podcast in general, send me an email at hello@alliecasazza.com or connect with me over on Facebook & Instagram


Mom life. We’re surrounded by the message that it’s the tired life. The no-time-for-myself life. The hard life. We’re supposed to get through it. Survive. Cling on by the last little thread. And at the same time, Carpe Diem—enjoy every moment because it’s going to go by so fast. The typical mom culture that sends us all kinds of mixed, typically negative messages. We shouldn’t take care of ourselves; it’s selfish. The more ragged you run yourself, the bigger your badge of honor. But also, ditch your mom bod and work out. Don’t yell. Make more money. Show up. Be better, but not at the expense of time with your kids. I am putting a hard stop to all of this. While being a mom, running a business, and whatever else you might have going on is hard, it is a lot and there’s lots of giving of yourself, the idea that motherhood means living a joyless, nonstop-hustle-with-zero-balance kind of life, where you give and give and give and never take, needs to stop. 

I’m on a mission to help you stop counting down the minutes till bedtime (at least most days). Stop the mom guilt and shame game. Stop cleaning up after your kids’ childhood and start being present for it. I want to help you thrive in work, home and life. I believe in John 10:10 that we are called to living an abundant life and I know moms are not excluded from that promise. Join me in conversations about simplicity, some business and life hacks, spirituality and lots of other good stuff that leads to a life of less for the sake of enjoying more in your motherhood. I’m Allie Casazza and this is The Purpose Show.


ALLIE: Hello friends! I am sitting here face-to-face (because we’re doing video) with my friend Michelle Glogovac. Hi, Michelle! 

MICHELLE: Hi, Allie! 

ALLIE: I’m so excited to be sitting here with you.

MICHELLE: I know! Me too. I’m so excited! 

ALLIE: She’s in her closet and it’s way more organized than mine. Let the record show that I have always said that I like minimalism not organization. I’m the one that teaches minimalism and I say, “”Wow, your closet is really organized.”

MICHELLE: I got rid of everything on this rack right here, so I could fit my table tray underneath it for when I’m not recording in the middle of the closet. Priorities, that’s what that’s about. 

ALLIE: Good job. 

We’re going to talk to you guys about podcasting today. First, I want you guys to understand that I feel like we’re amazing. 

I’m so happy to be partnering with you in the course that we’re launching and the stuff that we’re doing together. Today Michelle and I are really going to be spending a lot of time talking about how we can give away something for free that will help women who want to start a podcast, but have all kinds of fears around why they can’t, why they shouldn’t, or why it’s going to be so hard. We really want to empower you guys. 

Before we start, I want you to understand who Michelle is, her experience, and her expertise. We’ll talk about that first, and then we’ll get into all the nitty gritty. 

MICHELLE:  I am Michelle Glogovac. I am the founder and CEO of the MSLCollective, which is a full service podcast production & PR agency. I’ve worked with top ranked podcasters to launch their podcasts, produce their podcasts, create content, and repurpose it. I do everything that there is to do with a podcast. 

I am the host of the My Simplified Life podcast. I wasn’t always a podcaster in the podcast industry. I came from 18 years in corporate aviation, so that was definitely a switch. I have learned everything there is to create a podcast because of that switch. 

ALLIE: We came together and really clicked because Michelle is an expert in everything about podcasting, especially the behind-the-scenes stuff—the tech, the how, the “what do you do about this problem?” and, “how do you set it up on the backend?” The overwhelming stuff.  

That’s what she’s bringing to the table with the two of us together in this partnership, and I can help you more with all the front-end stuff. What do you do? How do you talk? How do you plan episodes? 

We’re both teaching everything, but Michelle’s expertise is so techie and so sound. It is so solid for you guys to learn from her. It’s an absolute, huge blessing for her to be here today and for the two of us to be able to be together doing this for you guys on a free podcast. I’m super excited. 

MICHELLE: Thank you. I’m so honored. You talk so nicely about me. You’re amazing. You really have a big gift. 

ALLIE: I was just saying on a livestream recently that I don’t think people realize how many people listen to podcasts. 69% of the U.S. population listens to podcasts. People are listening to podcasts on a regular basis. It’s huge for people who have a business or a message, because you’re literally in the ears of your ideal customer. 

It’s intimate. You’re a part of their day. To not be deliberate about that or to be afraid to start that, you’re missing out on so much opportunity. I love talking about this and getting people to say, “Yes,” to the podcast they’ve been thinking about. 

MICHELLE: I totally agree. I think it’s one of the best marketing tools out there. We’ll talk later about how you can spread it to multiple levels and platforms just by having a podcast. 

It’s not as hard as people think. It’s so valuable. I think it brings so much worth, education, and knowledge to other people. 

That’s really why I do what I do. I think everyone has something they need to share, and it’s something others want to hear. Whether you believe it or not, everyone has a message that needs to be heard and somebody is listening. If you change one life that’s more than anyone else could ask for. 

ALLIE: Yeah, for sure. 

We’re going to talk to you guys about what you need to know to finally start a podcast. We’re not getting super techie or super specific, because we want you to walk away with a feeling that you have been empowered. Your limiting beliefs are knocked down, you can now move forward and figure all that other stuff out yourself, or with our help because we have a course.

We really want to empower you to decide to start. We want to empower you to stop putting it off. The first part of that is we think there are so many people who don’t understand the worthiness of their messages. They don’t feel worthy of even taking up space and getting their messages out there. 

I know you have a lot of experience with that because you are behind-the-scenes of a lot of podcasters and you see their struggles before they start.

MICHELLE: Yes, including my own. I’ve worked with many podcasters and they are all larger than I had been. When I decided to start my own podcast, I thought, “What is it that I have to share that others want to hear?”

I just started out by saying that I made a career switch after becoming a mom, here’s the story behind it, the struggles that I’ve had, and here’s what I’ve learned. People listened and they continue to listen. I find it to be surprising who is listening. It’s who you least expect. 

My husband has a coworker who told him the other day, “Tell Michelle that I’m always listening to the podcast. I appreciate what she says.” People are going to listen and appreciate what you have to say. They want to hear it. 

ALLIE: Yeah. That’s so true. 

I think we struggle with worthiness around our message. We struggle with, “Well, who am I to take up space? Who am I to take up people’s time? I’m struggling because I’m taking up people’s time and their day.”

Do you have a message? Do you have something to share that’s going to make people’s lives better or help them understand a topic deeper? Your message is needed. People need to hear from you. Your message is worthy. You are worthy. 

I said this recently in Up and Up, and I’ll say it again. I think when you focus so much on the fact that you just don’t want to take up space, you’re not worthy, and fixate on who you are to do this, and focus on yourself and try not to be selfish, you’re being selfish because you’re making it all about you. 

Your message is not about you. Your business and your message are not about you. They’re about them. 

For me, it’s about the woman who needs my help. The woman who’s overwhelmed, wishing she wasn’t a mom anymore, and needs my help. I’m taking up space that she needs me to take up. 

We have to get out of this way of thinking, “I don’t want everyone to think that it’s all about me.” We just have to stop that.

MICHELLE: Yeah. I love that you said you’re selfish if you’re not doing it because I completely agree. Somebody needs to hear what you have to say. 

No matter what it is, somebody needs to hear it. Don’t look at your numbers when you start out. They might not be ginormous, but who cares? 

If you get one download that one person wants to hear what you have to say and they’ll keep coming back. The word will spread. But you have to share your message, your story, your services. How you can help others? Because others are waiting to hear how you can help them. 

ALLIE: For sure. 

Having a podcast and putting your message there is so unique and, in my opinion, almost always the right answer for how to get your message out. It doesn’t matter if you have a physical product or a brick & mortar, you have a message around it you want to share. 

Maybe you have a message-based business like I do. I’m basically selling a lifestyle change. Or maybe you have coaching services or digital products. 

Whatever it is, if you’re able to get it in people’s ears and you’re able to communicate to them (for free) why they’ve been feeling the way they’ve been feeling, that they’re not alone, that there is a better way, that in your experience it’s this and you can help them and walk them through things for free, that is so generous. 

We have to get out of this, “I’m being selfish. I’m making it about me” mindset. No! This is generosity. 

You don’t have to podcast, but if you want to grow a business you have to get your message out there. I think podcasting is the most ease of use for the consumer, the most popular right now, and easy for you as a creator. So, why wouldn’t you? 

I think I spent three to four hours per blog post when I was just blogging before podcasting was cool. I know, Michelle, you do all your own backend stuff. Even when I was doing that, it was way less time than blogging. 

Now, I just sit down and record the message. Tack on another 30 minutes to an hour if I was editing, it’s still less. I enjoy it more. You’re getting your message out in a more ease of use way for the consumer than them having to read an entire blog post. They can go and do other things when they are taking in the content this way. 

It’s from such a place of generosity and helpful for the consumer. Nothing about this should make you feel like, “Oh, I’m being selfish. I don’t like it.” It’s the opposite of that. 

MICHELLE: Yeah. I totally agree. And when you talk about the blog posts, and we’ll get to this too, you can create a blog post from your podcast. There’s so much more that you can do. If we talk about expenses, not just time but money too, it’s one of the most inexpensive, effective ways that you can market your business. 

ALLIE: Absolutely. You’re so right.

If you’re hearing this but it’s not really sinking in, I think that maybe there’s inner work that needs to be done. I would encourage you to pause this episode, grab a journal, sit for one minute and just think, “Where in me do I not feel worthy to get my message out into the world? What have I been told? What has been assumed about me?”

For example, when I was a child I was always told to not be so dramatic. Don’t be so much. Don’t take up so much space. Calm down. 

It’s not about you. It’s not about you. You’re being selfish. What a primadonna. Relax. 

I had all these messages that it’s bad for me to take up any space. So, when it came time for me to get my family out of where we were and start this business, this podcast, start talking and taking up space, I definitely had stuff come up. 

But you are in charge and you have to sift through that, do the work, and get to a place where you know, “That’s a lie. I have a mission here and I need to show up and do it. My limiting beliefs don’t hold any weight now that I realize that.” You can undo them that way, if that makes sense. 

MICHELLE: Yeah. I love that. 

I would also say don’t be afraid to pivot. If you start and your message is going one way and you suddenly decide to go another way, it’s okay. It’s yours. Your podcast is absolutely yours. Take ownership of it and do with it what you want. 

ALLIE:  It should evolve with you. My message has evolved with me as a person, because I’m a personal brand. Let’s say you have an online coffee store and you sell coffee beans. You were messaging about why you used to pick these beans and roast this way, and now you don’t. 

It’s silly and small, but even that is a pivot. Be open and honest about who you are, what you’re going through, and share from the heart authentically. It doesn’t mean you have no boundaries, you’re living in a fishbowl, and everyone can see what you’re doing. When you’re authentically you, there is no pressure to perform a certain way and be a certain way because you’re just being yourself.

Some people will like that and other people won’t like that. That’s just a fact. You’re calm and confident in yourself, in who you are and in your own message. Everything else just falls by the wayside because it doesn’t matter as much as you knowing that you’re here for this message. 

Once you feel that you’re worthy of getting your message out there, that people need to hear from you, the next step would be to define your message. What exactly are you even going to say? Michelle, I’d like to hear from you on what you think about that since you listen to podcasts for a living.

MICHELLE: Well, I think that you can pivot along the way; that’s part of this whole pivot thing. 

I love to do a brain dump of what it is I want to talk about. What do I think is worthy content that’s out there? Whether you’re talking about your own content or a guest’s. Maybe there’s someone who’s like, “Oh, I love Allie. I love Allie’s message. I want other people to hear about Allie.”  

As big as you are, not everybody in the world knows who you are. So how great is it for you to have an opportunity to bring someone onto your podcast and share their message as well and how it’s affected you? 

There are so many different ways you can spread your message and get that out there. It doesn’t just have to be about you. It can be things that you’ve learned along the way, and the people who have influenced you. That can all be a part of your message and who you are. 

Go dump everything that’s in your brain of what you want to hear about. What is it on the podcast that you listened to that sparked your interest? What is lighting you up and exciting you? What do you want to hear more of or learn more of? Work from that. 

Let it kind of flow because nothing is written in stone. You can start recording an episode, go totally over to the right and then go back over to the left. It’s all yours. I think that’s important to remember. 

ALLIE: This is also why I don’t name the episodes until I’m done recording them. You think you’re starting with one thing, but then this leads me to this and it ends up being this very expansive episode. What Michelle just said is so key. What do you enjoy doing?

I was talking with a friend, Joe Sanok, he’s a podcastor as well. He was telling me how he hates solo episodes, and how he sometimes feels like he has this message that he knows he needs to share, but he cringes because he hates it. I was telling him, “I can’t even fathom this. I didn’t know anyone could even feel that way. I love solo episodes because I’m so passionate about what I teach.” 

I really struggle when I have to interview a guest. I feel like I didn’t sign up to be Oprah. I don’t like to interview. What are they expecting of me? It brings a whole different dynamic, and I really don’t like those episodes as much.

But I like this. Where it’s a friend, we text each other, and we’re doing work together outside of this. Or I really did read this amazing book and I would love to speak to the author, but I’m not having this formal interview to promote their book. I hate that. I can’t do it. 

What are you gonna say? How is it going to come out for you? Do you find that you love recording solo episodes? Do you have a very specific message you’re passionate about and this podcast is for you to speak it? 

Do you find that you only want to interview guests? Do you want to be basically like a podcast book club and interview authors? Do you want to only interview certain people in a certain niche? Do you want to have a hybrid podcast like mine, where it’s a little bit of both? 

What are you going to say? How is it going to come out of you? What’s the vibe you want people to feel when they come into your space and your podcast and they listen? What is the message? 

What’s the niche? Who are you trying to reach? Are you going to do a mix? Are you going to do just guests? 

Are you going to do solo? How are you going to plan that out? What is that going to look like coming out of your mouth for people? 

Get really clear. I think when you get really clear, that’s where confidence comes in. You’ll feel and think, “I’ve got a good picture of what I’m doing with this show. I think I’m ready to start it.”  

Versus not knowing and starting from thin air. Not everybody can do that. It’s nerve-wracking sometimes. 

MICHELLE: I’ve pivoted along the way in mine as well. I did a lot of solo episodes in the beginning with just sprinkled interviews. This year I did a lot of interviews. 

People bring so much. I like to think I know something, but when you involve other people and their wealth of knowledge you’re expanding that knowledge for other people as well. 

You can have some weird episodes. I have one that’s titled, “Why I Love Funerals.” Honestly, I love funerals. 

I don’t have a Christian podcast or something. It’s not about God. It’s about getting to know people. That’s the whole premise behind it. 

You get to create whatever you want. I think that’s something beautiful. 

ALLIE: I love that. I love that so much. 

There are a lot of podcast trainings that tell you it should only be about your business, and that’s not true. I  have a lot of episodes that really have nothing to do with my business. It’s just something that I want to share to encourage and make this a positive space on the internet. 

MICHELLE: I think in regards to that, when we talk about business what you’re doing in podcasting is you’re letting people get to know who you are and that’s why they are going to want to work with you. My content has to do with switching careers and learning some tools and tips on building your new business, but that’s not what my business is about. My business is about podcasting and PR. 

If you get the opportunity to hear me, what I say, and how I interact with other people, then it’s going to make you want to work with me. Or maybe it doesn’t, and that’s fine too. It eliminates that whole vetting experience. This is why getting your voice out there is going to help you market your business because people get to know you, and then they really want to work with you. 

ALLIE: Right. People buy from people and stories and feelings, not from businesses. It’s so much more effective.


Guys, for those of you who have been wanting to start that podcast, I want to help you finally actually do it. Launch that podcast and launch it well! And after you launch it, keep it going, keep it engaging, grow an audience, make money, make an impact. 

Michelle and I have worked together. Michelle is the woman who’s in this episode, who was conducting the original interview for an interview on her show. She is incredible. After we had this conversation, we connected. We became friends and we were texting back and forth and realized we need to create a program together.

As it is right now, there are no podcast courses that will teach you everything about the tech side, the nuts and bolts of everything about podcasting, and the content creation side. There is nothing like what we’ve created out there right now.

And it is so needed. We are filling this gap in the market. We cannot wait for you to get in here and see what it’s all about!

Michelle is an incredible producer on several top 100 podcasts. She’s been a podcast producer for years. She’s incredibly valuable and incredibly wise in everything with the backend of podcasting. And I, here at The Purpose Show, have grown a tiny little podcast from nothing into over 5.5 million downloads in just a couple of years, which if you’re not familiar is amazing and unheard of. I’m very, very proud and very grateful for all my listeners. 

Here’s the thing: we’re creating a program called Podcasting Confidence. In it you’re going to receive all the nuts and bolts to podcasting from start to finish. From brainstorming, to launching, to creating episodes, to sustaining your podcast, expanding your podcast and your podcast audience.

We’re going to go over all of the tech stuff. You won’t even have to worry about a thing. We’re going to give you everything you need to know about creating your episodes, publishing into the world with confidence, knowing that you did a good job, it’s what your people need and it’s going to resonate. 

We’re going to help you spread the word about your show and gain an audience. We’re going to help you create community around your show to cultivate loyal, diehard fans who love you and believe in your message. 

We’re going to help you generate money and sales from your podcast, with or without sponsorships; the choice is yours. 

This course is going to give you such a head start. A massive head start! All of the things that you would have had to figure out the hard way, the expensive way, the time-consuming way, the discouraging way. 

You get the pointed, direct answer from two experts in the field who are leading this game. Here we are ready to help you! Podcastingconfidence.com


ALLIE: You feel worthy that your message is out there. You feel like you defined what the message is and how it’s going to be presented to the world. Now, let’s get you to a place where you’re working from ease and flow, letting it be easy, and content repurposing.

For me, my podcast is what I call queen content. I’m not sitting down and spending time thinking, “Okay, today I’m going to create all my Instagram posts for the month, and now all my Facebook group posts, all my Facebook page posts, and all my emails for the month. What are we launching? I’ve got to write those launch emails. What are we doing on Pinterest?” 

I’m focusing on one thing. And that one thing is this podcast. The podcast is my queen content. 

When I pour my heart and my message into the queen content, into a podcast episode, I then turn that into a transcription and it becomes a blog post for SEO purposes on my website. The show notes are SEO. You can turn it into a blog post and also have a skimmable blog post if you want. 

We do that. I turn it into engagement questions for my group. I turn it into Facebook posts. I turn it into Instagram posts. 

I take pieces of it and turn it into the other pieces of content. Now, I’m at a point where my team does that, so I’m not even doing that anymore. All of my mental energy is going into one thing, then pulling from the queen to satiate these other platforms that need my voice as well versus doing everything all the time. 

Even my live streams are pulled from past episodes usually, or vice versa. I’ll do a livestream with my mic on and I’m recording podcast episodes at the same time. Either way, podcasting creates an opportunity for so much repurposing and less work. That’s what I love about it the most. 

MICHELLE: You’re absolutely right. That’s overwhelming what you just said about all of those platforms, but it’s the truth. 

There are two things with repurposing your podcast. One is you do get to be on all of these different platforms with one piece of content, and that’s amazing. The other thing is that’s going to grow your podcast as well.

It’s a double positive. You’re getting to be in all of these places by creating one thing. You’re gaining new listeners by being in all of these places. 

I’ve sat down and worked hard on this. I’ve identified 11 (now thanks to you, Allie, 12) different places that you can repurpose your content from one podcast episode. They’re all in the course. I tell you how to do them in the course. I tell you exactly what you’re going to do and how you’re going to repurpose it. 

One of the things that people ask all the time is how do you grow your podcast? How do you find more listeners? This is how you do it. You’re going to be in more places than just on Apple and Google. 

ALLIE: Yes! That’s the thing I’m trying to explain to everybody. You can create the vision that you are everywhere all the time. It’s this magical visual, “I see you everywhere. How are you doing this? How are you on Instagram? How are you getting shared? There’s so much in your life and you’re doing this on Facebook and the group.” 

It’s because of repurposing. I work very little, but I am everywhere because of working smarter, not harder and not more. Content repurposing and podcasting will create so much ease and flow in your business. So, so much. 

I cannot wait. I cannot wait to not only help these women start a podcast, but also have the tools they need for after it has started to not work all the time and not be running the clock, trying to record all the time because their episode is supposed to come out tomorrow and they haven’t done it yet. 

I want to give you a plan and a system to really run this like a machine. I think when you run something like that, even if you’re a one-girl show and you’re running it like that, you just get big. You just do. Because it’s consistent. It’s persistent. 

It’s helpful. You know who you are. You know what your message is. You have a plan. You’re repurposing your content. 

You’re giving that illusion that you’re everywhere when you’re actually working very little. You’re already set up as a “big person.” You’re acting like a big podcaster and that’s because you’re on your way there. When you’re set up like that, you will. It will just explode one day. It just will.

It will grow because you’re doing all the things right from the get-go that people had to spend a lot of time, energy, and money to learn the hard way. 

MICHELLE: And once you’re set up properly, it makes it much easier to then bring on a team when you become that ginormous podcaster, because you have all of these systems and processes in place from the get-go. Somebody can walk in and just take over and help you. 

ALLIE: That’s so true. It’s so much easier to hire and delegate when you’re ready. 

Michelle and I were talking before we recorded about limiting beliefs and we were discussing how the biggest limiting belief that we have both seen separately when it comes to podcasting is people seem to think that you have to be somebody with a huge following or somebody big to start a podcast.

I want to hear from you on this, Michelle. 

MICHELLE: I am not big and I started one, so I will be your example. I had maybe a thousand followers on Instagram. I don’t think I even had a thousand and I started it. My first downloads, I probably got 20 people to listen. I thought, “Well, hey, that’s 20 more than before.”

I think that it’s the possibility to change one life. It doesn’t have to be huge. It can be by letting someone know that they are not alone in whatever they’re going through, to give them a piece of knowledge that they wouldn’t have had before on how to do something, on how to grow as a person in their business, as a parent. That alone makes it worthwhile. 

I believe in it with all of my heart, and everything else, that one person is bigger than any of us could ask for. To change a life is such an impact. You don’t have to have a huge following. If you get that one person, that’s all you need because you’ve accomplished what needs to be accomplished. 

ALLIE: Absolutely. 

I started this podcast in 2018, so my business was already a couple of years old and it was already successful and established and this podcast helped me sell much. It exploded my growth even more. I grew my audience by leaps and bounds. 

It took me from five-figure months to six-figure months. It was a very big leap. And it was only from the podcast. It expanded me so much.

People will look at that and say, “Well, I don’t have a business. See, that’s what I’m saying. I can’t.” 

But what if I would have said that starting in 2016? Podcasting wasn’t really the huge thing that it is today, so it wasn’t that for me. But I did have a little podcast. I recorded it on an app called “Over” on my phone. 

I edited it myself. I uploaded it to Podbean because I couldn’t figure out iTunes or the podcast app or whatever, and no one listened to it. I think there were 10 people that listened to each episode, and they were so nice to me. 

I did that for the longest time. Nobody talks about that because they say, “Well, see though, now you’re this.” And I say, “But you’re not listening to me. I did that with a podcast, but I also had a blog even before that.” What if I would have said, “I’m not big enough to take up space and to teach this?” 

Then, right when I was getting to the height of things, Marie Kondo came out and I was already doing all of this. I could have let that be a blow and thought, “See, better not keep going.”

No! You have to decide what you want your life to look like. Just because somebody else who’s really big is doing a podcast doesn’t mean that you shouldn’t start one. Even if the niche is the same and the message is similar, it doesn’t matter because you’re you. 

I feel like that’s becoming a cheesy thing to say, but I really mean it. No one can do it the way that you would. Don’t copy people’s content. Show up authentically as your own true self with a message that you feel is in yourself, that you want to share with the world, that you want to have a podcast about and just start talking. 

Start asking for interviews. People can say, “No.” Move on. Just start. 

I think the idea that you have to already have some success to even be heard is ridiculous. Even if you just did the podcast in your life right now and there are no listeners, there will be. I’m just stacking up those episodes while I grow my empire. Great. 

That’s how everyone “great” started. Everyone “great” has started from that place. You just don’t see it so you don’t believe it. 

MICHELLE: I think the other thing we should mention is just because someone has a similar topic or subject, it’s not going to be the same because you’re a different person. You’re an individual so you’re going to have your different take, your different spin on it. That’s why we have so many people in the same industries and yet everyone can be successful because everybody does it a different way.

You have something unique. That’s what you’re going to bring out in your podcast—your uniqueness, your authenticity, your individuality, and who you are. Show up as who you are. That’s what people want. 

ALLIE: Absolutely. There’s no pie in the sky. There’s plenty to go around for everybody. 

When you have that abundance mentality, it comes back to you. Be generous. Show up on your podcast for free. Show up to help people. Let it grow and let it come back to you.

The last thing we want to talk to you guys about is community. You guys probably know I have the Facebook group, the Purpose Show Community on Facebook, where it’s literally an online Facebook group that’s attached to the podcast. 

Doing that was a really big turning point for me, and it’s absolutely a big part of the revenue and the movement that has been created from my podcast. It’s not just you listen and you leave. There’s a community of other women that are also listening to the same thing and also working on the same thing from the same episode and can talk together. That’s been really, really huge for me. 

MICHELLE: I think community is a huge deal. I have a lot of clients on the PR side who have podcasts, who have communities, and communities provide opportunities. You never know who’s in there and what kind of collaborations might occur because of them. 

It’s a positive thing. No matter how you look at it, it’s not negative. There’s going to be something positive that comes out of it. 

Who doesn’t want to build a community around people who have similar beliefs, wants, needs, desires, and all want to grow together in the same way? It’s a beautiful thing. As corny as that may sound it’s really something that’s amazing. 

And to be the person who does this, who creates this community because of your podcast, that’s incredible. That’s more impact that you’re having on the world. 

ALLIE: Absolutely. There’s been so much opportunity for me. 

There were three different times when I was offered a reality TV show, and they all came from the Facebook group. None of them were what I wanted so it didn’t work out, but those opportunities came. 

Me going on Good Morning America came from the Facebook group, and then the other shows piggybacked off of that one. My agent and people from Harper Collins came from the Facebook group. People are watching you. 

And it’s not because I’m a “big person.” I don’t see myself that way at all, so when you say that it’s very weird to me because I’m myself. I know that I forgot to put on deodorant today and that I’m sitting in a corner of my room. 

I understand that there’s a big following now, but even before there was I just started. I started the podcast and then I started another one with somebody else. Then she left and I started this one. There have been so many steps that led me here. 

If I would have bought into the belief that I have to be “big” or “I don’t have a community now” and I didn’t just start building it, I wouldn’t have the opportunities that community gave me from just starting. 

Basically our message is start the damn podcast. Create community around it because community creates opportunity. Show up. It doesn’t matter what you have or have not built so far. 

Podcasting will simplify your business and simplify your life. It is so easy and fun and it is the key is to repurposing your content. It really is.

Anything that we’re forgetting?

MICHELLE:  I think the only thing that I would add is that it doesn’t matter whether you like speaking in front of people or not. You can do this from the comfort of your closet, as I wave my hands around because I am in my closet.. 

Whether you’re afraid of public speaking or you love public speaking, it can be the most intimate thing that you want it to be. You can imagine your thousands of listeners listening to you, or it can just be a conversation with you and your thoughts in your closet. 

There’s no reason to be afraid. Whatever your personality, your Enneagram number is, you can podcast and you should be having your own show. 

ALLIE: Absolutely! 

All right, guys, we are going to wrap this up, but please know if this is resonating with you and you want help with this, our course is launching this week and it is going to change your life. Please know that we love you and we want to support you. 

Michelle and I have both built success from the ground up and we each have separate expertises that come together to create everything you could ever, ever possibly need to know about podcasting, creating content, and creating a business that has a podcast as part of it, because that’s going to be integral and everything else will happen from there. 

We want to help you get your message out into the world! We would love to invite you into that and work with us in that space. Thank you guys for listening.


Thanks so much for hanging out with me! In case you didn’t know, there’s actually an exclusive community that’s been created solely for the purpose of continuing discussions around The Purpose Show episodes. It’s designed to get you to actually take action and make the positive changes that we talk about here. I want you to go and be a part of it. To do that, go to alliecasazza.com/facebookgroup

Thank you so much for tuning in! If you’d like to learn more about me, how I can help you, how you can implement all these things and more into your life to make it simpler, better, and more abundant, head to alliecasazza.com. There are free downloads, online courses, programs, and other resources to help you create the life you really want. 

I am always rooting for you, friend! See you next time! I’m Allie Casazza and this is The Purpose Show.

Hey mama! Just a quick note, this post may contain affiliate links.