intentional living

Ep 237: How You Can Buy Back Your Time

October 20, 2021

I'm allie

I'm here to shake things up and challenge the status quo of motherhood. Let's throw out the old rulebook and create a new narrative where moms are living their dream lives unapologetically.

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Feel like you need a total revamp?


I get it, daily routines can be overwhelming. But you? You're seeking life ownership. Dive into this beloved guide and tap into easy self-reflection, without overtaxing your brain.


Today we’re talking about delegating to hired help. I’ve been really open and honest about having help but I know that can be a hang up for a lot of women. It was for me at one time too! Let’s dig into some mindset shifts you can make about paying for help. Let’s dive in! 



In this episode Allie discusses: 

  • Hang ups to hiring help 
  • Why you should hire help 
  • A day in Allie’s life with hired help 
  • What Allie’s life looked like before she hired help

Mentioned in this Episode:


Courses (Use the code PURPOSESHOW for 10% off!)

The Purpose Show Facebook Community

Declutter Like A Mother Book

Startup School

Uncluttered Kids

5 Days to an Easier Mom Life Challenge (FREE!)


It’s not often that EASE is mentioned alongside motherhood.

But that’s what we will be doing — defying the stereotypes, going a different way, and creating more ease and flow in your life.

I’m going to be coaching you LIVE every day for 5 days, and we are going to make things lighter and easier.

Click here to join the 5 Days to an Easier Mom Life Challenge – for FREE!

Mom life. We’re surrounded by the message that it’s the tired life. The no-time-for-myself life. The hard life. We’re supposed to get through it. Survive. Cling on by the last little thread. And at the same time, Carpe Diem—enjoy every moment because it’s going to go by so fast. The typical mom culture that sends us all kinds of mixed, typically negative messages. We shouldn’t take care of ourselves; it’s selfish. The more ragged you run yourself, the bigger your badge of honor. But also, ditch your mom bod and work out. Don’t yell. Make more money. Show up. Be better, but not at the expense of time with your kids. I am putting a hard stop to all of this. While being a mom, running a business, and whatever else you might have going on is hard, it is a lot and there’s lots of giving of yourself, the idea that motherhood means living a joyless, nonstop-hustle-with-zero-balance kind of life, where you give and give and give and never take, needs to stop. 

I’m on a mission to help you stop counting down the minutes till bedtime (at least most days). Stop the mom guilt and shame game. Stop cleaning up after your kids’ childhood and start being present for it. I want to help you thrive in work, home and life. I believe in John 10:10 that we are called to living an abundant life and I know moms are not excluded from that promise. Join me in conversations about simplicity, some business and life hacks, spirituality and lots of other good stuff that leads to a life of less for the sake of enjoying more in your motherhood. I’m Allie Casazza and this is The Purpose Show.

Hi love! I’m so excited to have you here for a new episode of The Purpose Show podcast. I’m recording right now at my desk in South Carolina. It’s October. 

This episode is about to air and I just wanted to pop in and record an intro because it was actually recorded back in the spring when I still lived in San Diego. I held onto this one and waited for a time that felt right to air it. 

It’s really helpful. I’m really excited to expand your mindset about how you do things, how you live, how you can delegate, how you can create more time, more mental space, and more emotional wellbeing in your individual lifestyle. I’m super excited about this one. 

However, because I recorded it a while back, some of the details of my life have changed. The message is the same. This is how I live. This is how I’m always looking to expand and continue to live this way, continue to support myself in every way I can and teach other women to do the same thing. 

This is one of those counter-mom-culture messages that I’m super passionate about. All the messaging is the same. But if you follow me on social media, you’ll notice some of the details of my life are different now. 

For example, we have moved across the country and we live in South Carolina now. Our adoption didn’t go through and it was super difficult. We have moved and we haven’t started the process again here. I talk about the adoption about to go through, and so that is a different detail now.

I also talk about my kids being homeschooled, and while we have homeschooled them pretty much their entire lives, as I’m recording this intro right now, they are in school. We’re doing school this year. Since we moved cross country, we decided to do school this year. 

I have a different assistant now. Things are just different. I don’t have Kaylin here every day helping with food prep like I mentioned in this episode. We have hired out to a meal subscription now. 

One of the most important things that I want you to understand is that life changes. Things happen. You never know where you’re going to be tomorrow or in a year or in three years. 

It’s about adapting. It’s about shifting. It’s about creating lightness wherever you can so that you have the ability to be flexible, always looking for ways to support yourself further, and not putting every single thing on your own plate. 

This episode is about how you can buy back your time and how you can create more space. There are small ways to do this with smaller budgets and big ways to do this with a more open budget. I’m super excited for you guys to listen to this episode! 

But I wanted to pop in because I do consider myself open. I share lots of little things about my life and I just wanted to make sure that you’re not wondering if I’m back in San Diego. So anyway, I love you guys! Thanks for being here and please enjoy this episode! 

Hi, love! Welcome to The Purpose Show podcast. I’m super excited to be hanging out with you tonight. It’s about 7:45 PM right now, which is unique because I normally don’t record or work in the evenings, but the house is quiet and I’m feeling inspired. 

I’ve got some candles lit and some incense burning. I’m in my room. I’ve got a cup of hibiscus tea and I’m feeling it. I’m feeling the creative flow, so I’m going for it. 

I want to talk to you today about delegating. Not how to delegate, we’ve talked about that on the show before. I want to talk about delegating out to paid support, to hired help in your personal life. Let’s dig in to what it looks like to live that way and some of the perspectives that you can choose about having hired help and paid support.

I’ve been really vocal about this in my own life. I’ve had Team Allie, my remote team, that lives all over the country and they’re my support for my online business. They help with Facebook, Instagram, answering emails, running Facebook ads, designing graphics and all of that stuff. 

Brian’s the photographer. Hayley is my COO. There’s a big team. I think it’s about 17 or 18 families that are supported by my business right now. And they’re awesome. They’re amazing.

I want to focus more on me as a woman, as a mom, and as a CEO having hired help in my personal life and in my home. I don’t need to share anything, but I want to share about that because  I never want to contribute to the pressure that moms face all the time, every day—the pressure to do it all.

I actually have met several high powered women and women of influence that have hired help, at least one person, usually two, three or four, and they don’t say a word about it online because they’re scared. I’ve been in conversations where these women have shared that they’re terrified to share that because of the outlash that’s going to come at them. 

When I talk to them about that, what I hear is that they’re afraid of people judging them. They’re afraid of people not seeing them as relatable anymore. They’re afraid of losing connection to their audience. They’re afraid of nasty comments coming through. 

In my opinion, nasty comments are sometimes going to come through no matter what you’re doing. You’re always going to be pissing somebody off, right? And also, you’re not going to be relatable to somebody. If that’s the case, then they’re just not your people. And it’s OK. 

In my experience, you can be a high powered, successful person or a stay-at-home mom that has money to hire help and just wants to do that. You could be any type of person that has the privilege of creating jobs, which is awesome. It’s awesome to create jobs, especially when you treat people well, you pay well, and you respect the people that support you. 

If you are in that position, you can be in that position and still be relatable to somebody who’s not in that position. Relatability is about being humble, kind, and generous. It’s about being able to have a conversation with a person who’s not living the exact same lifestyle as you, reaching out to them and them reaching out to you. That’s relatability.

Outside of that, if relatable is playing small, then I don’t want to be that. That’s not what I’m aiming for. 

I’m hearing that there’s a lot of fear. I know these women have so much influence and they’re not sharing about their help. It’s on my heart to go the other way and just continue to be super vocal about the fact that I absolutely have help. I have Team Allie behind me, remotely, all across America, helping me run the online business. 

Beyond that, I have an extremely supportive husband. Brian is the absolute best! He goes above and beyond putting effort into running this business with me and raising our kids with me. He’s doing everything alongside me. As far as I can see, that is really unique—that my husband is supportive, that we’re spending our days together and we’re sharing the load, tag-teaming.

It’s a unique situation. I feel like people don’t truly understand how supportive we are of each other. 

Beyond that, at this point as I’m recording, I have a housekeeper. She actually comes a couple of times a week and does one portion of the house and then the other portion. It works better for her schedule. It works better for my preference. 

She has several jobs. She’s a young 20-something-year-old. She’s amazing and adorable. I feel like she’s an entrepreneur at heart. She’s going to do a lot of amazing things in the coming years. But for now she is hustling and making money and doing good things with it. 

She comes a couple of days a week after her other day job and knocks out a couple hours here and then comes back another day and knocks out a little more. That works great for me because I am recording and I can’t have her cleaning and vacuuming in the background, because all my work is video recording and podcast recording. So, it works out really well. 

I have her as a full-time housekeeper, really not full-time like 40 hours a week, but it’s her job to clean the house. I’m not really cleaning the house. I’ll wipe down the bathrooms. I’ll clean up after myself. The kids and I clean up after ourselves. 

Everybody has chores. Everybody’s pulling their weight. Actually, it feels like my kids have probably the most chores of any family that I’ve ever personally interacted with, but it makes sense because they’re homeschooled and I run my company at home. 

At the time that I’m recording this there are six of us and we’re all here all the time so everyone needs to pull their weight. Bella’s 12, Leo’s 10, Hudson’s 8, Emmett’s 6. They’re older so they can all help.

I’m good with that. That’s the way our family functions. If we’re all going to be here, contributing to the mess, we can all be contributing to the cleanup. There’s more support there. 

I have my personal assistant, Kaylin, who is here every single day, Monday through Friday. She comes from 10-5, so she is here full time. She is helping me with whatever comes my way. 

She does a lot of food prep. She orders all of our groceries and they get delivered from Instacart. She’ll run errands for me, make returns for me, make appointments for me, handle phone calls for me, help with my emails if I have something that I’m like, “Hey, let me just forward this to you. Can you just pick a photo and send this to these people?” 

Whatever it is, she’s my personal assistant. What that means to me is that I pay her to give me more of my time back. Let me paint this picture for you guys and then I’ll get into answering some of the questions that I usually get. 

For example, I’m a mom of four and I’m adopting a little girl from the foster system soon so I’ll have five kids. I run a company that’s pretty big and there’s a lot that goes into that. When you have more reach, there is more work. 

There’s the customer service via email, the customer service via DM’s, the customer service via Facebook messenger and comments. There’s the Facebook ads and the Facebook ad comments. There’s the graphic designing and scheduling.

And I’m an author. I have a deal with Harper Collins, so there are meetings and decisions to be made. There are files of papers to be signed and filed away. There’s files to be kept and organized, which I am terrible at (thank you, Hayley, for being there for me). 

There are press pitches coming in every single day. Ashley manages those. There’s publicity that needs to be done in the outreach version. 

There’s incoming press for people coming on my show. There’s outgoing press for me going on other people’s shows and TV. There used to be radio when I first started, but podcasts have taken over, which is awesome. 

The bigger the business, the more work there is, which is great because it’s an opportunity for me to create more jobs. But there’s all of these things going on, plus my kids are homeschooled, plus I have a home to maintain. 

I have a relationship with Brian that I want to keep healthy, loving, nurturing and passionate. I have myself, my wellbeing, my physical health, my emotional and mental health, my spiritual growth. I have my relationship with each of my kids.

I’ve got my work. Beyond delegated to Team Allie, I’m still Allie Casazza. It’s gotta be my face, my voice, my content creation, my ideas. I’ve got to stay creative. I’ve got to stay inspired. 

I’ve gotta be ready to record podcast episodes. I’ve got to be ready to do interviews for other people’s episodes. I’ve gotta be ready to do a book tour. I’ve got to be ready to do everything that’s going on. I’m the one that actually shows up. There are all of these things on the table. 

I’m going to negate Team Allie, virtual remote Team Allie, for this episode. We’re going to focus on just the housekeeper, my supportive family, and my assistant, Kaylin. If I did not have those people, the setup to support myself, I would not be able to do what I’m doing. 

I would probably not be able to do the book deal the way that I’m doing it. I probably would not have been able to commit to that. Or maybe the business would suffer. Something would be falling through the cracks. 

A lot of the time, nothing falls through the cracks on the outside, but on the inside it’s all falling through the cracks—your mental health, your emotional health, your wellbeing, your physical health. When I was doing everything myself, I was the most unhealthy and the heaviest I had ever been in my entire life. Something is always going to give.

When you get to the point where you have the choice to hire help, what you’re doing is you’re gifting yourself time and choices. You are giving yourself options. You get to choose yes or no to things instead of feeling like you’re out of breath, you have to hustle, you have to go, you have to force, and you have to do it all. You’ve got to figure it out. You’ve got to work 19-hour days. You’ve got to lose sleep. You’ve got to wake up at 4:00 AM. 

If you’ve listened to the podcast before you’ve heard my story. I’ve done all of those things and where did it get me? It got me some success for sure, but at the expense of my physical, emotional, mental, and spiritual wellbeing. 

Also at the expense of my relationships a lot of the time—snapping at my husband because I’m exhausted, not being the parent that I want to be to my kids because I’m burned out and I’ve been burning the candle at both ends for months. 

I didn’t want to live there. I was there for a period of time because I literally could not hire help, but that’s not the case anymore. I got to this point in my life where I knew I was able to hire help in my personal life, but I felt really weird about it. I felt really guilty about that. 

It’s really crazy because I needed to make a choice. It’s so ridiculous on so many levels that I would feel like that because the same people that might be judging me are the same people that are asking me to create more free content, that are not buying my courses and supporting me, telling me my prices are too high and who am I to do this? 

But also, give us more, give us more, give us more, give us more, and all from the well that you’re still pouring out to your family, to your husband and yourself, but we want more. You’re not giving us enough. This content isn’t good enough. I feel ripped off. I thought this free class was going to tell me more. You just sold me your course the whole time. Blah, blah, blah. 

Those are not people that I want to attract. Those are not people that I want to attract to my business, to myself, to my life, to my personal relationships in any way, shape, or form. Those are people that have a scarcity mentality. 

My marketing is attracting and repelling. I want to repel those people. If I’m doing something that’s not repelling them, I want to fix that.

I found myself in this position where I was afraid of judgment. I was afraid of doing something wrong. What would people think? Who am I to have personal life help when I’ve got a supportive husband and I could just keep going? 

And I did keep going, and I was burning myself into the ground. My health was plummeting by the second. Honestly, it was just absolutely plummeting. 

I found myself not knowing how to cope, not having any emotional energy left over to cope in healthy ways, so I was having more junk food, drinking more alcohol, watching more TV, vegging out, escaping because I couldn’t handle my life. 

I’m being super raw, vulnerable, and honest with you guys because that’s what I’m here to do. If I’m not doing that here, what the hell am I even doing on this microphone? That was the reality. 

And for what? For my kids to have a worse mom? For my husband to have a worse wife? And most importantly, for me to have a worse version of myself? 

For me to feel less proud of who I am? For me to be less in love with myself? For me to trust myself less because I won’t even take care of myself or respect my own needs? 

No! No one is worth that. Nothing is worth that. I’m not going to do that. 

I hired help. I got a personal assistant. I got a housekeeper and I increased it to a couple of times a week. Plus my house is huge. This house is almost 5,000 square feet. My last house was 2,400, so yeah, I’m going to do what I need to do. That’s what I’m going to do. 

I’m going to teach other women how to simplify their lives. I’m going to change the world. I’m going to change motherhood. And to do that, and homeschool my four kids, adopt a fifth, help people, change the world, and do what I’m here to do, I need some fricking help. 

You bet your butt I need help. No question about that. I’m never going to hide that. I’m never not going to say that. I’m never going to feel bad about that again. It’s ridiculous. 

When I finally brought in help, what I found was that I was literally paying somebody else a fee that I felt good about and they felt good about, and I was literally buying minutes of my life back. I now had choices. 

One question I get all the time is, “What does it look like? What does it look like to have help? I think I need help. I think I can afford it, but I don’t know what to do.” 

It looks like this: Today I woke up. I had a crazy good time with my family. We had breakfast together. We talked. We laughed. 

I did meditation with the kids. I had a little bit of quiet time. I did a quick 15-minute Pilates video. I came up, got showered and ready for the day. I got photo shoot ready because I was going to do a shoot today. 

I had a meeting with Harper Collins and Team Allie to market the book. Then I went and did a photo shoot with my husband outside of the house while my assistant stayed with the kids and gave them lunch.

I came back and I sat down with the kids for about 45 minutes and we talked a little bit. We went over a little bit of schooling, talked to them about their day, went over some notes, went over some math stuff. We took a quick five minute walk and we ran around out front together, and then came back inside. 

I recorded several new videos for The Uncluttered Kids course and I added them. When I came back out of my office from recording those, Kaylin had packed a ton of fruits, veggies, and snacks in our Yeti cooler for baseball games. I walked out the door with Brian and the kids for a double baseball game. 

Emmett’s game was at 4:30. He needed to be there at 4:00. Leland’s game was at 6:00 and he needed to be there at 5:30. From 4:00-8:00 we were going to be at the baseball field. 

Now, I’m here. I left early at 7:30 with the other three kids, came home, got them showered, and came in here to record with you guys. Brian’s at Leland’s baseball game while it finishes up. He’ll probably be here any second. 

I’m here, I’m inspired, high energy, and feeling really good because I didn’t do everything myself and run myself into the ground today. I’m recording this episode, which is a bonus! I get to do bonus work because I’m not burned out all the time. 

That is what a day looks like. I had Kaylin’s help to support me. I had her making snacks and food that I would have had to make. 

What it would have looked like is instead of her making the kids lunch and watching the kids, Brian and I would’ve had to take all of the kids to an external location here in Carlsbad to do our photo shoot. They would have been running around like crazy. 

We’ve done it before. It would have been fine, but it would have been a little stressful. We would have done our photo shoot and dealt with meltdowns or whatever happened during that time, because we used to do that all the time and I know how it is. 

Then I would have had to make sure they had lunch before then. And instead of recording my new video lessons for you guys that are in the Uncluttered Kids program, I would have been making and prepping all the dinner, snacks, fruits, veggies and everything for baseball and not been able to do the rest of my work. 

The deadline for this is Thursday, so I would have been stressed out. I would have been anxious or maybe I wouldn’t have committed to doing this at all. And I wouldn’t even have Uncluttered Kids and I’d be helping less people. 

I’m not doing it all.The whole myth about “how does she do it all” has got to go. If anyone is doing it all, they are not taking care of themselves or they are lying like the other influencers that I told you about. They are not really lying; they’re just not disclosing that they have help because they’re scared. 

If you have the privilege of getting help, go! Get help. Create jobs. And do it guilt-free. Support what needs to be supported. 

If you’re feeling guilty about other people that do not have the privileges that you have, show up and support those people. I know that I am putting my money where my mouth is and supporting good causes that are helping people that do not have the privileges that I have. 

I know that. If you’re worried about it, go do something about it. Guilt comes from inaction, so go and do something about what you feel guilty about.

Then let it go. Breathe it out, girl. Go get help because you need it. If you need it and you can get it, then go get it. 

I want to address another side of having paid help. I get asked this all the time, people DM me, and tell me that they’re really struggling because they feel like they can’t start their business or grow their business, or take a job that they really want to take. 

I was just speaking with somebody in my DM’s this week who had gotten an amazing promotion, an amazing opportunity at corporate with the company she’s worked for for years, and she’s worried about taking it because she doesn’t know if she can do it. 

And she can’t really afford help. Maybe she can when she gets this new job, but not right away. And she’s just worried. 

Here’s the thing that I want to say: You can take whatever job you feel led to take. Go with your gut. If you feel like it’s yours, go get it. 

You can start that business. You can grow your business. I started and grew this business. 

I started my business when my kids were very, very little. I had three toddlers and a breastfeeding baby that never slept. It was super hard. And I grew the business that same way. 

I grew it to seven figures in less than two years, which was all organic, no paid ads. It’s amazing. I’m very, very proud of that. And I can teach you how to do that too, by the way, in Startup School. 

But if I could have gotten help, I would have. At first I couldn’t. And then when I could, I was scared. And like I said, my health took a dive you guys. It took such a dive. I went through the most unhealthy experience, the most unhealthy years of my entire life. 

I shouldn’t have done that. I spent so much time worrying about guilt and “what if all the money goes away and I can’t afford this anymore?” Side note: If that ever happens, you can let people go and move on. It’s not the end of the world. 

There are always more ideas. There’s always more money to be made. There’s always more where that came from. This is an abundance mindset, right? I held myself back for stupid reasons for so long, so unnecessarily.

The point of this is that you can start that business. You can work. You can take that job. You can grow that business. It’s just going to be a bit slower. 

Don’t look at me or anyone else online that is at a different place than you, that may or may not have hired help, and compare yourself. It’s going to look different. Maybe you only focus on Instagram. 

Maybe you don’t focus on Instagram, Facebook, Pinterest, Twitter, a podcast, and you just maintain your blog. If I didn’t have help, I would just be saying yes a lot less often. If I didn’t have help, I would be saying no so much more. 

I would be hyper prioritizing. I already do hyper prioritize, but even more so. I feel like I can take every great thing that comes my way that is aligned with me and makes me light up. 

I feel like I can do that because I have a huge remote team and I have hired help in my personal space, in my home, and in my life. And my husband is just freaking awesome. Because of those things I can say yes more. 

Don’t look at my life and compare yourself to it if that’s not where you are. If I didn’t have support, if I didn’t have help, I would just have gone slower. I would still be going slower. I would maybe have the podcast and be focusing on Instagram. 

Instagram is my favorite. That’s where I spend my daily energy. Maybe I would just do those things. 

Maybe I would go ahead and take that book deal, but it would just be slower. I would have needed to take more time to write the book because I wouldn’t have had as much help with my business. I would still have needed a VA. 

You need help. You need help to do these things, but if you don’t have it yet you’re not ready to do some of those other things yet. Maybe it’s not time to say yes to that big project. 

Maybe it’s not time to pursue that book deal. Maybe it’s not time to try to go and get a bunch of crazy deals or podcast interviews. Maybe it’s just time to go slow. 

Maybe you have one day a month that you block out for pitching yourself to podcasts. Then one day a month where you’re available for press. Or you record at night when your kids are asleep. You hustle. You are available but you’re doing it on a time that works for you. 

If I didn’t have help, I would have had weirder work hours and I would be saying yes so much less. And that’s the truth. 

That’s what I really need you guys to understand. This episode is not about “if you want to hire help and if you can, here’s how to do it. Let me talk to you about delegation.” We’ve done all that. We’ve had those conversations here on The Purpose Show. 

This episode is permission for everyone. If you can hire help, go do it. What are you waiting for? 

And if you can’t, it’s okay. You can do what you want to do. It’s just going to be a bit slower. And that is okay. 

In the beginning of my business, things were really slow. And you know what? It was one of the best things that ever happened to me as a business owner because I learned very valuable lessons. It chiseled me into the leader that I am today. 

I’m very connected to my business. I’m incredibly connected to my audience because I went slow, because I focused and I did one thing at a time the best I could. 

Then when it grew and grew and grew and got to be too much and I didn’t delegate, I kept doing it myself because I felt like I had to, that’s when I suffered. That’s when my health plummeted. 

That’s when my mental health got really out of control. My anxiety increased like crazy. That was when things got really hard. 

If you can’t hire help, that’s okay. It’s good. It’s not time to. You don’t need to. 

And if you can, and you’re struggling, look at that. Dissect that. What beliefs are holding you back? 

Because I have help I am able to say yes more often. Because I have hired help at home and in my personal life, I am really just doing tasks, both personal and work, that I need to do and want to do. I’m not doing things that I hate or that I’m not really great at because I have hired help. 

I’m still the same person. I’m still the same relatable girl that loves matcha lattes and cats, and loves to watch TV and hang out with my kids, who is a homebody and all of those things. But I just am doing the work that I like doing, that I’m good at, and that has to be done by me. 

I’m able to say, “No thank you. Delegate,” to things that are not those things, that are not those tasks. I’m able to take a walk with my kids instead of working like crazy all day and still not be able to knock everything off my task list. I did that for years and it wasn’t worth it. 

If you can’t hire help, if it’s your slow season, that’s good. It’s part of the process. It’s part of what got me to where I am today. Treasure it. You’re going to miss it one day. Trust me. 

This is not about owning a business or working. If you are a stay-at-home mom and you have the ability to hire help and you’ve been thinking about it, do you realize how much more time you’re going to have for yourself? Do you realize how that is going to affect the person you are? The quality of a human that you are in this world?

Do you know how much we need that? Do you know how much the world needs you to be your best self? Not to sound cliche, cheesy, or annoying, but honestly, do you realize? That’s what we need. 

Do you realize that’s what your kids need? They don’t need you to be trying to do everything. Your kids don’t need you to be the one cooking for them. They need you to be the best version of yourself. And if that means that you don’t cook, or you don’t fold the laundry and put it away, who cares?

When I could not have help, I had a choice to make. I could push through and something would fall through the cracks. It would be my sleep or my emotional health. Or I could let things go. I always had a choice. 

And season by season, I made different choices. Sometimes I chose to push and sometimes I chose not to. Sometimes it was okay to push and I felt exhilarated. 

Honestly, it felt really good to be hustling and working on my business. I was passionate and on fire. It was a really sweet time in my life. 

And sometimes I chose to push when I shouldn’t have, like I shared earlier, and my health suffered. But other times I didn’t push and I just went slower. I said, “No, I can’t right now,” to certain opportunities that came my way. 

I said no to distractions, like going and blowing up Pinterest like crazy to grow my business or going really hard on SEO. I decided to just go slow. I’m going to just keep using hashtags, showing up authentically, consistently creating content that helps people. And that’s what I did. 

And was it slow? Yeah. Growing a business as a mom is going to be slower than growing a business without kids. It’s always going to be. 

But it can be a little bit slower some seasons, or it could be a little bit faster in some other seasons because you’re working harder and you’re okay with that, or because you were able to hire help.

If you have the ability to get some help, by all means my friend, do it.

Thanks so much for hanging out with me! In case you didn’t know, there’s actually an exclusive community that’s been created solely for the purpose of continuing discussions around The Purpose Show episodes. It’s designed to get you to actually take action and make the positive changes that we talk about here. I want you to go and be a part of it. To do that, go to

Thank you so much for tuning in! If you’d like to learn more about me, how I can help you, how you can implement all these things and more into your life to make it simpler, better, and more abundant, head to There are free downloads, online courses, programs, and other resources to help you create the life you really want. 

I am always rooting for you, friend! See you next time! I’m Allie Casazza and this is The Purpose Show.

Hey mama! Just a quick note, this post may contain affiliate links.


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